Recently I was listening to a Christian radio station that had a commercial about them being “culturally relevant”. The plea was for listeners to consider donating because they were “engaging culture” with Christian music. A day or so later, I drove by a church whose marquee sign said, “Our pastor wears jeans… so can you.”
I’m sure both of them have entirely pure intentions. They want to reach people with an unchanging, eternally relevant message- what a great ambition. Here’s my problem, though: People, churches, and organizations that are relevant… don’t have to talk about “relevance” at all.
If you want to be relevant, then just be relevant and stop talking about it. The minute somebody says, “We’re a relevant bla bla bla reaching people bla bla bla”, they’re probably not as relevant as they think. Talking about cultural relevance is not culturally relevant.
The gospel is already culturally relevant. Guilt, pride, jealousy, loneliness, greed, depression, insecurity, anger, etc, etc, etc are never going away. In fact, that’s why God made the gospel. Let’s just be committed to bringing people grace and truth in the midst of their problems and stop talking about how culturally relevant we are.
This is not meant to be a slam against the radio station or church marquee. I just think it could be helpful for those claiming to “engage” the “younger generation” to hear from a member of that generation.
What’s your reaction when you hear buzz words like these?